Thinking Wrong Session

March 11, 2010

Yesterday we had our first brainstorming session with a handful of the YouthBuild students on what to name our company. We used a “think wrong” approach to trick our brains from going to the easiest solution. To do this we open a book and picked a random word from which to begin our brainstorm. The word that we landed on was “justice.” From there the students started a word map that lead them to all sorts of ideas. We are still waiting to take some more votes from other YB students and then continue some market research on which names might work best so stay tuned to hear our new name!