AIGA: Designing Water's Future

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Designing Water’s Future is aimed at generating exceptionally creative and original design thinking to raise awareness of the emerging global water crisis—and to do so in ways that inspire people to act. Reaching beyond all boundaries, the initiative seeks to reframe how we think about water, how we manage it, how we save it. It will address the design problem of the crisis, redefining the outdated, cultural myths about water that have become obstacles to progress on one of the world’s gravest threats.

The INDEX: | AIGA Aspen Design Challenge grew out of discussions held during the January 2007 World Economic Forum in Davos, Switzerland.

In the fall of 2008, more than 225 groups submitted proposals to address this important issue.


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Designing Water's Future

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