HIV: Spread the Truth, Not the Disease

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Despite knowing the information about HIV, too many young gay men feel invincible and invulnerable to the serious threat of being infected. So, in order to infect my audience with reality and the fear of HIV, I designed a powerful visual campaign consisting of graphic and personal imagery that creates a permanent emotional response. I strategically implemented "urinal posters," typographic projections, car fliers and online ads to reach the young gay community at the most critical times. With support from local gay bars, nightclubs and events, my overall message is delivered as a powerful system of unexpected reminders to practice safe sex.
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May 30, 2013
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I made a series of 10 "urinal posters" (referring to the context in which they are placed) to be used in rotation at gay bars, allowing locations with only one or two urinals to keep the faces fresh.
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My "urinal posters" were hung in the bathrooms of several local gay bars to catch my audience at a very intimate moment. It is almost impossible to not stare the young men in the eyes while reading the facts written on their faces.
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The powerful statistics are received first and then the rest of my message is discovered before leaving the restroom. This second poster contains sexual imagery combined with the words "Protect yourself. Spread the truth, not the disease."
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I made this large scale typographic installation by projecting an eye-opening statistic outside of a popular gay club. It creates an unavoidable emotional response as young men approach or leave the bar.
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These car fliers serve as a critical last chance to infect the fear of HIV and ask my audience "How lucky are you?" as they leave the bar or club at the end of the night.
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The persistently growing number of HIV/AIDS cases proves that awareness is waning among young gay men. The information is readily available for safe sex education, but the real issue is that the current public HIV awareness strategies produce minimal, short term results. It's time for a new approach with a lasting impact.

 
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I believe that in order to successfully infect knowledge, it has to be given when people aren't looking for it. Therefore, I targeted the crucial places where young gay men are most commonly exposed to bad decision making, such as at the gay bars/clubs, as well as through online outlets including Craigslist and Facebook.