The greatest challenge is just getting the young people to believe that there are more ways to be successful than to resort to negative behavior. They often don't respond to more mainstream images of success and are drawn to stereotypical images of success such as a rapper or drug dealer.
By showing shocking images, stark and suggestive of a violent situation, the youth must think twice about their participation in it. The images are juxtaposed with text discussing the consequences of their behavior. The overall message is that it is up to you to decide how to use your talents to achieve more positive goals.