L.A. Earthquake (Designmatters)

Sidebar_participants_230px Sidebars_themes
Thm_clrd_25 Thm_clrd_30
Sidebars_aboutproj
The Los Angeles Earthquake: Get Ready was a multimedia public safety campaign and sourcebook initiative created and led by Designmatters at Art Center College of Design, in partnership with the U.S. Geological Survey and the California Seismic Safety Commission. With participation of Art Center students, faculty, and alumni from many disciplines, the project leveraged design expertise to generate new research and visual communication tools about seismic safety--and served as a model for effective earthquake preparation and recovery strategies that could have applications throughout California and worldwide.
Sidebars_links
+ Share(close)
Email (close)
 
Sidebars_last_modified
June 18, 2013
  • Trans
Eq_la_1
The L.A. Earthquake: Get Ready (Designmatters)
Eq_la_2
The L.A. Earthquake: Get Ready Visual Sourcebook
Eq_la_6
The L.A. Earthquake: Get Ready Visual Sourcebook
Eq_la_4
“L.A. Has Faults” The L.A. Earthquake: Get Ready Public Awareness Campaign
Eq_la_7
Preparedness Now, a Public Service Announcement directed by Theo Alexopoulos (a motion graphics designer and Art Center College of Design alumnus)
Sidebars_challenge

Over the span of three years, this initiative was intended to mobilize the media, as well as policy and decision-makers--and most importantly, the general public--to measurably increase earthquake preparedness throughout the Greater Los Angeles area.

 
Sidebars_solution

The Los Angeles Earthquake: Get Ready was launched the week of November 12, 2008, in conjunction with The Great Southern California ShakeOut. The campaign utilized both traditional and cutting-edge media—-including viral video and mobile technologies-—to target the general public in the Greater Los Angeles area.