Over the span of three years, this initiative was intended to mobilize the media, as well as policy and decision-makers--and most importantly, the general public--to measurably increase earthquake preparedness throughout the Greater Los Angeles area.
The Los Angeles Earthquake: Get Ready was launched the week of November 12, 2008, in conjunction with The Great Southern California ShakeOut. The campaign utilized both traditional and cutting-edge media—-including viral video and mobile technologies-—to target the general public in the Greater Los Angeles area.