World Health Day 2010 (Designmatters)

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The World Health Day 2010 campaign envisioned a healthier city now and into the future in Designmatters trans-disciplinary studios in 2009 and 2010, those were hosted by the Illustration Department at Art Center. Weaving together complex urban issues, students addressed key health factors affecting megacities across the Americas with a global flavor, speaking a universal language, with a full, strong and positive message for World Health Day: April 7, 2010. Faculty: Esther Pearl Watson, Lisa Wagner, Nancy Greystone Students: Christina Song, Itsuka Kobayaski, Joo Ho, Junyi Wu, Matt Vandruff, Sharry Lai, Troy Galluzzi
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September 27, 2010
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It was emphasized that every idea needed to circle back to the city as a whole system.
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Students strived to understand what will make people healthy in an urban setting.
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3 motion-based PSAs were received by PAHO for public broadcast across media platforms: cable and television, and/or streamed across Internet channels, and social network platforms.
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Posters will be part of a Designmatters Exhibition at the Cumulus 20th Anniversary Exhibition in Shanghai, September 2010.
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Posters will be part of a Designmatters Exhibition at the Cumulus 20th Anniversary Exhibition in Shanghai, September 2010.
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The challenge of this campaign was to look at the intersections of urban health, and the city as a system. Taken into account were how the social determinants- of health in megacities are interrelated, and how they come together to support health.

 
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The students visualized building a healthier and more livable megacity through three motion-based PSAs, which were received by PAHO for public broadcast across media platforms and 15 posters that will be part of a Designmatters Exhibition at the Cumulus 20th Anniversary Exhibition in Shanghai, September 2010.