The Healthy Bodegas Initiative outlined their core challenge as sustainability. The Initiative works directly with target bodegas for seven months at a time. The problem is, how can their efforts be sustained after that direct engagement ends?
With a focus on visibility, the team developed a series of design briefs to engage and empower bodega owners and community residents to keep the momentum going. Briefs include a consistent visual voice, a stoop-line stand kit, a guide to store sightlines, tips for outdoor cooking demonstrations and a community cookbook.