IOBY Video Storytelling Toolkit
IOBY provides micro-funding exclusively at the local level in New York City. |
The storytelling kit has approachability as a top priority so that it can appeal to a wide range of users with varying levels of experience in shooting video content. |
Designed like a carefully constructed gift box, the storytelling kit demands care and instills confidence. |
Embedded in the the Flip camera are two short videos, the first is an example of a completed project story. |
The second video on the camera is the same story with a voice over which takes the person shooting the video through the storytelling process, gives helpful tips, and encourages enthusiasm. |
Soliciting funds for a project often relies on the telling of a compelling video story by the organization seeking funding on the IOBY website. How do you get these organizations - which often have no video experience - to create self-generated video content that can be easily edited by IOBY - to tell these stories?
The IOBY video toolkit is a self-contained resource for organizations to tell their stories. Included in the toolkit is an easy-to-use Flip video camera, instructions, and a step-by-step outline of scenes to be shot. Graphic elements provided in the kit provide structure and unify all of the videos on the IOBY site.