The BLK ProjeK

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The BLK ProjeK seeks to address food justice, public and mental health issues as they specifically relate to women of color in Hunts Point, South Bronx, one of the most under served areas in New York City. Through culturally relevant education, beautification of public spaces, urban gardening and community programming, the BLK ProjeK creates opportunities which enrich the lives of women who are overlooked and overburdened. This fledgling organization operates under the leadership of a dynamic individual, Tanya Fields. The goal of this project was to help Tanya and the organization gain greater visibility in the community.
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June 18, 2013
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The team identified two main challenges which could be addressed through design; public visibility and community engagement.

 
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An in-depth resource manual, "Guide to Effective Community Projects" was developed with instructions on creating a project, making the plan, taking action and evaluating success. A complete project example, "Block by Block: Beautifying Hunts Point," was included. A brand identity and simple website was also created.