Shop local. Eat healthy.

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The Rosedale Healthy Kids Initiative approached our class at the KCAI & asked us to help them battle the astounding child obesity rate within the area. We decided that since it's a food desert, the farmers market is one of the only sources of fresh produce within the area, and parents aren't currently taking advantage of the resource (either due to a lack of knowledge about what goods are available on a weekly basis, or else they don't know the market even exists). To solve the problem, we have designed a set of signs that can direct traffic & attention to the market and provide a list of 4 items available at the market any day it's open.
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Abby Gallagher
agallagher@kcai.edu
636 219 9277

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April 17, 2012
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Sign mock-up in context. The front panel showcases the interchangeable magnetic produce icons and the modular square directional arrow (that can change orientation based on the location of the sign).
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The back panel shows the market's logo and our tag line: Shop local. Eat healthy. The tag line speaks to the locality of all the produce sold at the market and the positive aspect of eating healthy.
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Rosedale is a food desert, meaning there are no grocery stores. The primary meal sources are fast food restaurants and corner stores that specialize in preprocessed meals & typically lack fresh produce). Not many people in the area realize how great a resource the Farmers Market is, and that's if they know it exists at all

 
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The 5 aluminum signs we make will each come with 49 magnets. 48 magnets will each depict one good commonly sold at the market that can easily be changed out on a day by day basis, so people always know what to expect. The signs will also come with a directional arrow that can change orientation based on the sign's location.