Kaflab is a foundation dedicated to re-define Arab identity through the arts. Starting from the initial question of ‘What Arab is’, Kaflab looks to analyze the elements, symbols and icons that truly define this rich culture. Kaflab is inspired by its initial project, al-Kafiye, which we believe is the strongest symbol to come out of the Arab world. By applying design thinking (deconstructing then reconstructing) to Arab identity, we hope to open up creative minds and provide them with a platform for expression free from religion, hopefully to match if not change eminent negative stereotypes.It’s time for change. It's time for plan B (or Kaf).