Kaflab

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Kaflab is a foundation dedicated to re-define Arab identity through the arts. Starting from the initial question of ‘What Arab is’, Kaflab looks to analyze the elements, symbols and icons that truly define this rich culture. Kaflab is inspired by its initial project, al-Kafiye, which we believe is the strongest symbol to come out of the Arab world. By applying design thinking (deconstructing then reconstructing) to Arab identity, we hope to open up creative minds and provide them with a platform for expression free from religion, hopefully to match if not change eminent negative stereotypes.It’s time for change. It's time for plan B (or Kaf).
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June 18, 2013
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19 countries. 2 continents. Same written language, different spoken dialects. Rich diverse history and culture. The word ‘Arab’ holds so much stigma and confusion. Arab identity is muddled with Western influence and projection, Islam and a variety of mostly negative stereotypes. How do we tell our side of the story?

 
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Using the arts as a platform of expression, discourse and storytelling. Kaflab will hone the voice of designers and artists who are fed up and want to show their point of view both online and through events. The idea is to raise money, awareness and re-feed profits into supporting arts in schools all over the Arab world.