CROP 'N' SHOP

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Crop 'n' Shop, designed and conceived by CVA German exchange student Sabrina Gnad, is a proposal to utilize the popularity of online games like Farmville to promote healthy eating and consumer decisions.
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Sabrina Gnad
Sabrina Gnad

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December 13, 2013
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CROP 'N' SHOP
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Problem 1: Healthy food is one third more expensive than unhealthy food. Consequence: Many people with low incomes are forced to live unhealthy.
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Many people don't know where their food comes from.
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My idea, Crop 'n' Shop, is to combine the online game Farmville with a reward incentive program at a regional grocery to encourage healthy eating.
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People can earn credit/tokens on a special edition of Farmville and redeem them for deep discounts on healthy foods at a regional grocery.
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- To make a healthy nutrition affordable for everyone - To give online games a sense with a real reward system - Learning effect – people learn where their food come from - Responsible purposes - Delivery of community spirits - “Healty nutrition” makes fun and becomes a “coolness-factor”

 
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Once the farmer generates an account of farm coins, he/she exchanges them for a special barcode. He/she can print it out and use it at CubFoods and get 25 percent discount on vegetables and fruits. The printout also contains a recipe for a healthy meal.

 
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