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2009 Honorable Mention

BREAK THE JAM! Save Money, Save Time!

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The Washington, D.C. metro Area is ranked as one of the top five most congested cities in the country. In 2003, Americans spent a total of 3.7 billion hours, 2.3 billion gallons of fuel, and 65 billion dollars in gridlock-related expenses. More than 40 percent of all commuters into D.C. arrive in single passenger occupied vehicles. "The intent of the Break the Jam campaign is to encourage drivers to re-consider driving alone," said Susan Lee, founding team member of Break the Jam.
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Susan Lee
susanparklee@gmail.com
202 298 2541

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June 18, 2013
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Sample sandwich board for outdoor experience
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Working on the environmental graphics
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Preparing the website
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Environmental graphics
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Lots of buttons to pass out
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In an effort to raise awareness about gridlock and advocate alternative means of transportation, Break the Jam will hold street-side experiences featuring hand outs, large scale information street graphics, low-tech interactive experiences to attract the attention of vehicular drivers, passengers and pedestrians.

 
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Break the Jam hopes to drive people to the website where visitors can learn more about the issue. Acting as a portal, the site can connect visitors to other websites that focus specifically on area carpooling and public transportation in the DC metro area.