Pivot: Empowering Trafficked Victims
|The product, an ordinary women's hygiene product distributed through local service providers identified with our co-design organization, is intended to support careful, effective communication.
|In the privacy of a restroom away from their traffickers, victims will find a discreet piece of paper tucked into a feminine care product so as to not arouse the suspicion of their traffickers.
|With a woman's safety in mind, the outside of the outreach material contains simple instructions and prompts meant to encourage a woman to read its message and throw away the unnecessary portion.
|Using words and graphics, which allow semi-literate and literate victims without much private time to quickly understand the communication, information and a small disguised tear-off are dispensed.
Pivot addresses some of the challenges of outreach by attempting to access hard-to-reach populations through targeted but wide distribution to at-risk communities. Contrary to the myth of "rescue" by outsiders, Pivot encourages women to consider their situation and seek conclusions and resources on their own when ready.
Working with the Washington Anti-Trafficking Response Network, we developed a design and distribution channels that discreetly provide targeted individuals with crucial information that will enable them to leave their captors and seek help from qualified support when they are psychologically and physically ready.